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Posts made in April, 2014

3 Must-See Spring Events in NYC Comments Off on 3 Must-See Spring Events in NYC

3 Must-See Spring Events in NYC

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There’s something so picturesque about Spring in The City. It’s finally time for us to shed a layer or two, put our winter coats and boots away, and get out and enjoy everything that comes along with springtime. And what better way to do that than to explore all the festivals that come our way this time of year? If you’re looking for ways to have some fun in the sun, we’ve got a list of great places to do just that! Spring Events in NYC That You Won’t Want to Miss! via jwoodford35 The Jazz Age Lawn Party Now that Gatsby is all the rage, so much that ‘Modern Gatsby’ is on Macys’ Spring Trend radar, it’s the perfect time to mosey on down to Governor’s Island for this prohibition-era soiree. In 2011 and 2012, the Jazz Age Lawn Party was named one of the most memorable events of the year by New York Times. Learn to Lindy Hop and have your vintage portrait taken while your junior gents and flapperettes win prizes at the carnival games all across the lawn. There’ll be fashion shows, a Charleston competition, pie contest, and so much more! The party will be held on two separate weekends; June 14 & 15, and...

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5 Long Island Events This Weekend That You Don’t Want to Miss Comments Off on 5 Long Island Events This Weekend That You Don’t Want to Miss

5 Long Island Events This Weekend That You Don’t Want to Miss

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Easter is a great time to get out and enjoy the springtime with your family and friends. There are so many events going on in the area for you to attend, and it’d be a huge shame if you missed out on some weekend fun because you didn’t know about it! That’s why we decided to pull together a list of Long Island Events this weekend and throughout the Easter season. Bayville Adventure Park First Annual Easter Event Who doesn’t love the Bayville Adventure Park and their festive events that run throughout the year? The answer is no one, of course. This year, they’re hosting their first Easter Eggstravaganza, which started last weekend and will continue this weekend (April 18-20) from noon to 5pm. There will be Easter egg hunts at noon and 3pm, and children will get bags to collect their eggs in, and can redeem them for candy and prizes at the end. There’s also a Golden Egg to find, which contains a special prize! The Bayville Adventure Park is open for Easter Spring Break from April 11-22 from 11am to 10pm every day. Story Time Easter Egg Hunt at the Lakeview Library If you’re looking for Long Island events today, grab the kids and head over...

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How Taxis Took Over New York City Comments Off on How Taxis Took Over New York City

How Taxis Took Over New York City

Posted in News

In 2014, we’ve come to rely on taxis for a multitude of reasons—they take us to the train, to the store, to the doctor; we use them for business to transport clients; we use them for leisure when we go out for a few drinks so we get home safely. If you need to get from point A to point B, you know there’s always a taxi nearby to get you there. But the taxis we know today are distant relatives of the first taxis that rolled out onto the streets in 1890. There’s a lot more history in the lifetime of the taxi than most people know—in this three-part series, let’s take a look at taxi evolution over the last century! Taxis in 1890 The most popular vehicle for hire was the horse-drawn carriage, but as cars began popping up across the country, they quickly began competing with the carriages for NYC fares. By 1899, there were nearly a hundred battery-operated cabs on the streets of Manhattan, with many New Yorkers hoping that these newfangled contraptions would provide a faster, cleaner, and quieter way of getting around. The batteries in these electric taxis weighed around 800 pounds, making them somewhat impractical, but they grew in popularity anyway. Taxis...

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The Most Cost Effective Advertising Strategy You Completely Forgot Comments Off on The Most Cost Effective Advertising Strategy You Completely Forgot

The Most Cost Effective Advertising Strategy You Completely Forgot

Posted in News

In a world that spends countless hours attached to technology, it’s easy to look to the internet when you’re thinking about the best advertising strategy for your company. Banner ads, sponsored Facebook stories, sponsored tweets—these are all valuable ways to share your message with a broad audience. But when it comes to the lowest cost per thousand views (CPM), you may be surprised to learn that the most cost effective advertising strategy is Taxi Top Advertising! The average daily commute for Americans is 25.5 minutes one-way according to the US Census Bureau, and at the beginning of this year, the Bureau of Transportation Statistics reported that 128.3 million Americans are commuting to work. Furthermore, 10.8 million of those commuters are traveling an hour each way, and 600,000 are traveling ninety minutes one-way! One thing is for certain: that is a lot of time spent on the road. What happens when you’re out on the road? You take in everything around you. With 5.15 million Long Islanders out and about every day, that is a whole ton of eyes that could be seeing your advertisements passing them by. So we know there are a lot of people on Long Island, but who’s seeing taxi ads? The better question is “who...

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