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The Most Cost Effective Advertising Strategy You Completely Forgot Comments Off on The Most Cost Effective Advertising Strategy You Completely Forgot

The Most Cost Effective Advertising Strategy You Completely Forgot

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In a world that spends countless hours attached to technology, it’s easy to look to the internet when you’re thinking about the best advertising strategy for your company. Banner ads, sponsored Facebook stories, sponsored tweets—these are all valuable ways to share your message with a broad audience. But when it comes to the lowest cost per thousand views (CPM), you may be surprised to learn that the most cost effective advertising strategy is Taxi Top Advertising! The average daily commute for Americans is 25.5 minutes one-way according to the US Census Bureau, and at the beginning of this year, the Bureau of Transportation Statistics reported that 128.3 million Americans are commuting to work. Furthermore, 10.8 million of those commuters are traveling an hour each way, and 600,000 are traveling ninety minutes one-way! One thing is for certain: that is a lot of time spent on the road. What happens when you’re out on the road? You take in everything around you. With 5.15 million Long Islanders out and about every day, that is a whole ton of eyes that could be seeing your advertisements passing them by. So we know there are a lot of people on Long Island, but who’s seeing taxi ads? The better question is “who...

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