In 2014, we’ve come to rely on taxis for a multitude of reasons—they take us to the train, to the store, to the doctor; we use them for business to transport clients; we use them for leisure when we go out for a few drinks so we get home safely. If you need to get from point A to point B, you know there’s always a taxi nearby to get you there. But the taxis we know today are distant relatives of the first taxis that rolled out onto the streets in 1890. There’s a lot more history in the lifetime of the taxi than most people know—in this three-part series, let’s take a look at taxi evolution over the last century! Taxis in 1890 The most popular vehicle for hire was the horse-drawn carriage, but as cars began popping up across the country, they quickly began competing with the carriages for NYC fares. By 1899, there were nearly a hundred battery-operated cabs on the streets of Manhattan, with many New Yorkers hoping that these newfangled contraptions would provide a faster, cleaner, and quieter way of getting around. The batteries in these electric taxis weighed around 800 pounds, making them somewhat impractical, but they grew in popularity anyway. Taxis...
Learn MoreIn a world that spends countless hours attached to technology, it’s easy to look to the internet when you’re thinking about the best advertising strategy for your company. Banner ads, sponsored Facebook stories, sponsored tweets—these are all valuable ways to share your message with a broad audience. But when it comes to the lowest cost per thousand views (CPM), you may be surprised to learn that the most cost effective advertising strategy is Taxi Top Advertising! The average daily commute for Americans is 25.5 minutes one-way according to the US Census Bureau, and at the beginning of this year, the Bureau of Transportation Statistics reported that 128.3 million Americans are commuting to work. Furthermore, 10.8 million of those commuters are traveling an hour each way, and 600,000 are traveling ninety minutes one-way! One thing is for certain: that is a lot of time spent on the road. What happens when you’re out on the road? You take in everything around you. With 5.15 million Long Islanders out and about every day, that is a whole ton of eyes that could be seeing your advertisements passing them by. So we know there are a lot of people on Long Island, but who’s seeing taxi ads? The better question is “who...
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